Session: Metadata and the future of your video in a OTT world

As video delivery shifts from television transmission to an online world, 
what changes do you need to make to keep current? 
In this workshop, we'll discuss the importance of metadata and keywords
to enhance discoverability online, demonstrate how to increase the online usability
of your program archives, and show how you can use YouTube
and the Internet Archive to increase the impact of your work and reach
new audiences.

John will provide examples of "metadata makeovers" from his Youtube
-> Archive work that will highlight time efficient improvements you can
make to increase the discoverability of your online videos.

He will discuss the steps an Access Center or media maker can take to 
improve their YouTube or Vimeo channel which will lead to an improved 
collection on the Internet Archive. 


Speaker Bio: 
John is an IT consultant and digital media archivist from
Eureka, CA associated with Access Humboldt. He received the 2015 Buske
Leadership Award for his work promoting video archiving at the local,
regional and national levels of the ACM.

He founded the Community Media Archive, in partnership with the Internet
Archive and Access Humboldt, where public access TV stations and
Community Media Centers can archive their video and have them
automatically transcoded into MPEG2, MPEG4 and OGV formats. 

He has added a Youtube -> Archive workflow expanding the Community Media
Archive from 53,000 videos to 350,000 videos from 475 access centers and
government entities around the country.

He has spoken at seven national ACM and several ACM Regional conferences
about the Community Media Archive and assisted many access centers in
understanding how to work effectively with the Internet Archive.